Hotel marketing plans should always include customer relationship management (CRM) software. Hotel guests want to see exactly where they’ll be staying, the areas they’ll hang out in, and so on. Make sure you update descriptions on third-party platforms and look into ways you can go above and beyond, such as using contactless check-ins and payments. Independent hotels are small businesses, and as such they do not have the same abundant resources and corporate guidance enjoyed by the major chains. You will also need to make sure you use distribution and communication channels that allow you to reach these guests. • Understanding Segment-Specific buying patterns: Buying patterns are segment-specific. Let us find out why. Try these five marketing strategies for hotel and resort spas to thrive in the new world. • Distribution Channel Management Strategy: Strategic pricing alone helps little if your costs going into channel management remain high. The hotel chain has seen an incredible gain in traffic since they joined Pinterest as a part of their hotel social media marketing strategy. Accessibility to virtual reality tours has greatly improved in recent times and most modern VR videos are web-based and can be viewed on any device with a web browser, including computers, mobiles and tablets. Fresh content is pivotal, so make sure you’ve got a content delivery schedule. In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. Read our hotel marketing strategies for COVID-19. It’s also the only online distribution channel where you can generate direct online sales, so it’s crucial your website has a booking engine to handle self-service reservations. Make sure you’re doing something different, from providing customers with a little treat at check-in, to nabbing local press and PR connections to shine a light on hotel marketing events. After all, for guests to stay with you and enjoy their visit, they need to feel that their risk is as low as possible. Planning marketing strategies is vital to increase business sales and return guests to your hotel. Intercontinental Hotel Marketing Strategy. A robust revenue management system can bring a sales uplift of up to 10%, as per a study. Communicate the hygiene and safety measures you are taking on your website homepage, on social media, during the booking process and in your pre-stay communication. Make sure you’ve got at least one person appointed to keeping your hotel marketing social media message live and engaging. How much growth potential does your hotel have? Essential strategies to increase your hotel room sales Follow us on social media for the latest tips! More tips about how to create a perfect hotel website are described in the article “8 Tips To Gain More Bookings With Your Hotel Website”. By Sean Anderson, VP of Global Sales at Book4Time. You should also respect the fact that coronavirus is going to be on people’s minds and they may wish to cancel their booking, or reschedule for another time. In doing so, your main target demographic may need to change. For hotel owners and others operating in the hospitality industry, it is essential to find ways to stand out from rivals and appeal to potential customers. Since competitor price, customer preferences, budgets and demand levels keep changing, a variable pricing strategy also called as dynamic pricing is used to tweak room rates in accordance with the said factors. Co-branding happens when two or more brands work together in a marketing strategy without losing their individual brand names. Co-branding may also be an effective strategy. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Quality customer care needs to be at the core of everything in the hotel and hospitality industry. • Understanding Customer Expectations: Given how dynamic the hotel business environment is, consumers’ tastes keep wavering too. Read “6 Reasons Why Every Hotel Should Have a Virtual Reality Video” for more information. A thorough understanding of buying patterns engenders a well-informed pricing system. This could mean offering extra services, like room service breakfasts, complimentary drinks, massage services, bike rentals and other things your guests will remember. Competition in the hotel industry is fierce, requiring companies to get more and more creative with their marketing strategies in order to stand out in their crowded field. This will benefit both your credibility and forecast results and actions. Find more detailed information about online distribution channels in the articles “The Most Important Online Distribution Channels for Hotels” and “Hotel Distribution Channel Manager: What Are the Advantages?”. A great review can earn you a new customer. With people feeling more reluctant to stay in hotels during the pandemic, it is more important than ever to highlight your USPs. 3 keys to an effective hotel distribution strategy. • Understanding Price Change Impact: Yield management does not stop at the pricing stage. I have improved my marketing skills with the provided knowledge. 5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020. Boutique hotel marketing campaigns should be working year round – during their low season and during their high season. Effective yield management helps you understand customer expectations well and makes it easier for you to cater to the right customers and carry out price changes driven by customer preference. It is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition and brand values. However, there’s no point launching a social media presence if you don’t mean to maintain it. Yield management can be a great revenue-maximizing machine, if only you learn to do implement it correctly! Just like housekeeping, marketing happens daily. Revfine.com uses functional and analytical cookies. Hotels using yield-management practices confirm having gained a sizeable increase in revenue with minimal investment. Simply put, Hotel Yield Management involves selling the right room to the right customer at the right time. 6 Specific COVID & 10 Essential Hotel Marketing Strategies, 6 Specific Hotel Marketing Strategies Due to COVID. Please check out our other recent posts: Post One: Crisis planning for hotels: Best practices in communication, revenue management, and marketing Post Two: Revenue Management Tips for the Coronavirus Pandemic In this post, Adam Wallace of Spherical Communications offers his top tips to help hotels … Consider likely search terms when planning your hotel marketing SEO campaigns and don’t forget to combine your main keywords with strong secondary ones like the name of your local neighbourhood or district. Going that extra mile for your guests can yield massive returns. Consider a scenario involving an impending festival in your city. We use cookies to ensure that we give you the best experience on our website. For marketers operating in the hotel industry, there is a wide range of hotel marketing strategies to turn to. To effectively cultivate the services of your online partners, closely monitor the performance of various distribution channels. Any good rep should be taking stock of potential companies in the area worth making a connection with, while ongoing procurement efforts to lock down new partnerships should be at the forefront of any hotel marketing effort. To achieve this, your yield manager must calculate the impact of a price change on the demand for a particular type of room and from different segments in advance. Google Ads On the left image, you will see one of our clients in the hotel industry- Hilton Hotels & Resorts. Which demographics are least likely to travel? Marketing Mix of Hyatt Hotels analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Hyatt Hotels marketing strategy. Rome was not built in a day after all. thank you for sharing! Its a very informative post. With a yield management process, you foresee changes and promptly act on them, eliminating any miscalculated risks. A well-structured hotel plan is really necessary for a hotel to get the right customers and become a success. How do you get through that? A poor review can cost you hundreds. If your hotel’s frequent guests are people traveling on business, you can organize your content strategy to accommodate their questions. Simply put, Hotel Yield Management involves selling the right room to the right customer at the right time. 5. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Understanding these peculiar differences in buying behaviors is key to crafting custom pricing plans. “Hygiene is the New Marketing Message for Hotels”, “6 Reasons Why Every Hotel Should Have a Virtual Reality Video”, “8 Tips To Gain More Bookings With Your Hotel Website”, 5 SEO Tips for Hotels to Improve your Ranking in Google”, “The Most Important Online Distribution Channels for Hotels”, “Hotel Distribution Channel Manager: What Are the Advantages?”, “Global Distribution System (GDS): What Are the Benefits for Hotels?”, “7 Social Media Marketing Tips to Promote Your Hotel”, “5 Ways Personalisation Marketing Can Benefit the Hospitality”, “Hotel Marketing; The Latest Trends in the Hotel Industry”, List of Online Travel Agents (OTAs) to Increase Your Hotel Bookings, List of Corporate Travel Agents for Hotels to Gain More Business Travellers, 8 Ways to Improve Customer Experience in the Hospitality Industry. Yield management will enable you to understand which areas are untapped and enable you to formulate a plan to tap the same. An effective marketing strategy can go a long way towards helping a hotel to separate itself from its main rivals and optimise revenue. Hotel Marketing Plan: How to Drive Direct Sales It is a balancing act for hoteliers between selling rooms through their own direct channels and using the help of third party websites, wholesalers and online travel agents (OTA’s). What do airlines, tour operator and hotels have in common? For this approach to truly work, a yield manager/revenue manager must have a dedicated staff for research and analysis of the required data and a strong tool to provide right insights and actionable. This will allow potential leisure, wedding or event customers to get a clear impression of the facilities from afar. Hotel marketing strategies are one of the key ways in which hotels are able to reach out to potential guests and explain why they should visit. In the article “Hotel Marketing; The Latest Trends in the Hotel Industry”, you will learn more about the latest hotel marketing trends. If you’re looking to appeal to the business traveller, nearby convention and exhibition centres are also a great place to promote your hotel. The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimising the number of bookings you generate, building brand awareness and managing your reputation. Don’t think a mobile app is something every independent hotel needs. Revenue Management & Hotel Marketing Guide. It’s free to create accounts with the likes of FaceBook, Twitter, FourSquare, Instagram and YouTube and it’s never been easier to create dynamic social media pages in moments. which have helped the brand grow. As more internet users rely solely on their smartphones and tablets, a mobile-friendly website is necessity these days. Highlight activities like tours and visits to local landmarks, and promote facilities that will appeal to leisure guests. Professionals use our marketing, revenue management, technology and software insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. For more information, visit our, SaaS platform RateGain recognized as the Most Innovative Startup by ET Innovation Awards, See the Green Shoots of Recovery with Smart Distribution’s latest addition “Future Demand”, Seven Tactics to Keep your Hotel's Distribution Healthy and Highly Profitable, Competitor Pricing Intelligence for OTAs & Metas, Competitor Pricing Intelligence for Airlines, Competitor Pricing Intelligence for Hotels, Competitor Pricing Intelligence for Package Providers, Competitor Pricing Intelligence for Car Rentals, Competitor Pricing Intelligence for Cruises & Ferries, Revenue Maximization for Package Providers, Revenue Maximization for Cruises & Ferries. • Competitive Pricing: When you employ a variable pricing strategy, you eagerly inquire your competitors’ rates and get a better idea of an ideal Average Daily Rate. Effective revenue management strategies for hotels. To really contend with the competition, your hotel needs to offer something unique and distinctly different to entice potential guests. Below, you will be able to read more about these “all-time” approaches. You do not necessarily need to cut your rates to attract guests, as long as you deliver value for money. 21+ Hotel Marketing Plan Tips and Examples – PDF, Word. This brings on a rush of sales volume that they use to track demand in such short bursts of time to make better pricing strategies out of it. If this is a key focus for your hotel, you may need to shift focus. Content Marketing Strategy at Choice Hotels - Video Let’s start with a basic mobile website which allows you to easily navigate an image gallery of the hotel and has a simple click to call button. This means ensuring food is presented well and also including extras with the meal, such as candles, or a QR code with a romantic Spotify playlist. A simple listing can generate thousands of bookings in the long-term, but it’s worth remembering that each time a booking is generated through such an agency, a commission will be applied. This is just the tip of the iceberg. This may be beneficial to hotels and “suppliers” of items. By using this website you consent to our use of these cookies. Marriott has successfully been at the forefront of the hospitality industry for such a long time and no doubt their marketing strategy is a heavy contributor to their success.The Marriott Marketing Strategy involves the Marriott Marketing Mix consisting of the 4Ps which are product, price, place and promotions. Help us understand your brand and we’ll help you translate your unique brand voice, to effective and engaging visual solutions. You can also use such systems to target specific travellers, including those venturing from home turf on business. This way, while getting more booking volume by encouraging customers to book early, you also get to justify a higher price for bookings made later on and drive additional revenue. Act now to set your hotels up for a strong rebound, with marketing tips, advice, and expert analysis. Never rely solely on online travel agencies when it comes to your hotel marketing efforts, ensuring such websites are used to generate additional sales, rather replace your direct sales efforts entirely. Let … Diversification. In the modern digital age, no hotel can secure regular business without capitalising on online travel agencies and travel brokers. For hotel owners, there are numerous reasons to turn to a marketing company which specialises in working with hotels & resorts. 5 Ways Personalisation Marketing Can Benefit the Hospitality Industry, Hotel Advertisement; 10 Effective Hotel Advertising Strategies, Pushing Profit Beyond the Guest Room in 2021, Hotel Success Story: How Upsell Expands Guest Satisfaction & Revenue, Hospitality Trends: The Latest Trends in The Hospitality Industry, Practical Tips to Increase Hotel Sales When Demand is Low, The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts). In the article “5 Ways Personalisation Marketing Can Benefit the Hospitality”, you will find out more about how to achieve this through personalisation marketing and learn about some of the ways this concept can improve marketing efforts and revenue generation. Content marketing is a great hotel marketing idea because it will show (potential) guests that you care for them and want to make their stay as pleasant as possible. Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. It is important to focus on the idea of value and providing experiences. For example, while some hotels seem to utilize a system full of automated services well, others witness an inclination of guests towards an authentic, personal experience. Use your property management system to explore different groups within your customer base and analyse the data. The following are some of the strategies that those concerned with hotel management will need to consider in response to the COVID global pandemic, which has disrupted the entire travel industry. 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